Marketers often hear about social interaction online, social networking and social marketing as marketing tools but are not very clear about the concept behind the word ‘social’. All these terms mentioned above are a sub-part of the main tool called social commerce. It is a marketing strategy that connects customers directly with each other through the internet. These connections are then later used for commercial purpose. There are defined Social Commerce Tools that are responsible for social commerce.
Social commerce like Facebook is a platform that provides customer interaction all over the world and helps in generating business through it. The customers are pursued to do business through smart marketing strategies and their optimized operations.
The basic things that a Facebook annoncering requires are crafted messages like blogs or pages on social networking or some forums for spreading the brand, its services available online and its products. This way awareness among people is spread and their participation gets encouraged. All this is possible due to things like ratings & reviews, promotions, contests, self uploaded contents by the users in the form of photos or videos and similar other things that build social interaction.
This customer interaction is further analyzed to know their opinion on the ongoing trends and their real demand. Their requirement is met by providing services, products and promotions to them. The kind of ROI these programs yield is determined by measuring markets and regular analysis. But long term growth in sales is achieved by some other factors also along with customer purchases. These factors are satisfaction, loyalty, conversion, traffic, order value and competitive differentiation. These factors are real metrics that boost a business.
Annoncering på Facebook is a hot source for traffic and that is why people prefer Social Facebook Commerce Platforms for increasing business. There are also other social marketing programs like Social Media Commerce. The social marketers put contents on their websites via company blogs, ratings and reviews. Social marketing is integrated with other large scale marketing programs such as direct, online, in-store or mobile marketing through Social Commerce Tools and collectively sales growth is targeted.
Therefore, Social Commerce Tools should be followed stringently by marketers for gaining business. They need to gather public opinion initially by motivating people to give their views on the products and services that are being offered to them. This public opinion is the driving force behind sales growth. There are social marketing programs on Facebook like Facebook Social Commerce Applications and Social Facebook Commerce Platforms through which the public opinion is implemented.
In a number of marketing strategies this customer feedback can be leveraged for getting business. All these feedbacks of customers which are positive about the business and its brand, services or products are used at various places like in advertisements, on paid sites, store signage, catalogues, emails and all such other places where customer interaction can be done. Thus, Social Commerce Tools provide successful strategies to achieve core competence in marketing programs through case studies, tested practices and a business approach that is progressive and positive.